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They Trust You to Deliver

8 hours ago
8 min read

Why Won't They Let You Decide?


When organisations separate accountability from authority, they create risk for the business and for the leaders they claim to trust most.


Some leadership failures do not start with incompetence. They start with an appointment, a prestigious title and an ambitious project. The organisation chooses someone it trusts to deliver, praises their experience and says publicly that it has confidence in them.


Then it quietly holds back the authority they need to succeed.


Amara Owns The Outcome. Everyone Else Owns The Decisions.

Amara is a 46-year-old Black transformation director. She is appointed to lead an £18 million customer experience and digital modernisation programme in a multinational organisation. The programme covers six business units, three countries and several generations of employees. It has to improve customer retention, cut operating costs, introduce AI-assisted customer service and make the brand more consistent.

She has 20 years of experience and a strong delivery record and the executive committee is confident in her.


There is one problem. She cannot approve the technology budget, authorise recruitment, influence pricing or require regional directors to make operational changes. Finance controls investment, Technology decides procurement, HR manages staffing and regional executives keep their local decision-making power.


Six months in, the contradictions are impossible to miss. Finance cuts discretionary spending. Technology launches an AI platform before staff training is finished. Two regional directors resist standardisation because they fear losing local autonomy. Meanwhile the deadline hasn't moved.


At a steering committee, Amara sets out the risks plainly and asks for a decision on training sequencing. A peer who raised similar concerns last quarter was thanked for his "rigour". Amara is told afterwards that she came across as "quite challenging" and is asked whether she is "fully bought in".


At the next board meeting, the Chief Operating Officer (COO) announces that the transformation is behind schedule and Amara is asked to explain why. The executives whose decisions caused the delay face no equivalent questions.

"Amara is a fictional composite. She illustrates patterns that many leaders will recognise,  she does not represent a real person or company."

Why this is a business risk, not just a bad experience

The tension is widespread. Organisations are asking for more performance without giving more resources, influence or decision rights. Marketing Week's 2025 Career & Salary Survey found that 54.9% of marketers were being asked to do more with less, without a matching pay rise. In Gartner's 2025 CMO Spend Survey of 402 marketing leaders, 59% said their budgets were not enough to deliver their strategies. Marketing is just one function, but it is a well-measured one and it shows the pattern clearly.


There is a human cost too. The CIPD's 2025 Good Work Index found that a quarter of UK workers say their job harms their mental health. The Job Demands–Resources model, developed by Evangelia Demerouti and colleagues, explains why. High demands combined with too few resources predict exhaustion and disengagement and decision-making authority is one of those resources.


The commercial cost follows. A programme that is accountable to one person but controlled by five will move at the speed of the slowest approval. When it slips, the organisation loses time and money twice. It loses them first in the delay and again when it replaces the leader it blamed. It then appoints a successor into the same structure and the same thing happens again.


For Black women, the gap between responsibility and power has a further dimension. McKinsey and LeanIn.Org's 2025 Women in the Workplace study reports that women of colour are still promoted to manager at a markedly lower rate than men. That research covers US corporations. Comparable UK data is far scarcer and that scarcity is part of the problem: you cannot fix a gap that nobody measures.


Five Tests That Expose The Gap


1. The Decision Test. Is Your Name On The Project But Missing From the Decision?


Amara attends every steering committee, writes the recommendations and carries the delivery risk. Yet executives who bear none of the consequences can reject her advice.


Coordinating an initiative is not the same as controlling it. When informal networks decide whose recommendations carry weight, people outside those networks get a seat in the meeting but not a say in the decision.


Maybe it is time to ask who recommends, who approves, who funds and who can veto? If your name appears only in the first column, you have responsibility without authority.


2. The Efficiency Test. Has Doing More With Less Become Doing Everything Alone?

As the programme struggles, Amara's workload grows. Nobody revisits the delivery model, she is simply expected to be more resilient. For underrepresented leaders, the load often includes unrecognised work such as informal mentoring, cultural translation and smoothing relationships. None of it appears in a performance review.


Efficiency turns into exploitation when an organisation reads someone's willingness to compensate for broken structures as proof that the structures work. The answer is not another resilience workshop. It is honest capacity planning and the authority to reset priorities when resources change.


3. The Progression Test. Has Being Indispensable Made You Easy To Overlook?

Executives describe Amara as dependable, resilient and commercially sharp, but none of that praise has turned into promotion. McKinsey and LeanIn.Org found that employees with sponsors were promoted at nearly twice the rate of those without over two years. Being praised for operational rescue is not the same as being given strategic opportunity. Leaders whose knowledge is hard to replace can find themselves kept in place precisely because they are valuable there.


Is it time for you to find out who gets the career-defining assignments and who gets sponsored for them?


4. The AI Test. Does Technology Change the Work But Not Who Controls It?

Amara must deliver AI-assisted customer service, yet procurement, investment and rollout timing are decided elsewhere. Technology launches the platform before her team is trained and her programme takes the blame for the disruption. The 2025 CMO Survey found generative AI in use across 15.1% of marketing activities, up from 7% a year earlier. Adoption is accelerating faster than governance.


The real question is not whether AI improves productivity. It is who decides how it is introduced, who gets trained and who keeps the gains. Younger staff are not automatically fluent in the technology and experienced staff are not automatically resistant to it. Treating enthusiasm for technology as a substitute for judgement throws away institutional knowledge.


5. The Narrative Test. You Deliver, But Who Tells The Story?

Amara manages the hardest stakeholders and holds the programme together. But the executives who control its key decisions also control how its performance is described to the board. Research on organisational justice, including Jason Colquitt and colleagues' meta-analysis of 25 years of studies, links perceived fairness in decisions and rewards to trust, commitment and performance. When people see that accountability flows down while credit flows up, they stop trusting the system.


Take stock on whose contribution turns into pay, promotion and reputation and whose disappears into "the team"?


"But this is how matrix organisations work"


That objection deserves a fair hearing. Separating delivery from control is often deliberate. Finance holds the budget so that spending is checked. Regions keep autonomy because they know their markets. Therefore leading through influence rather than formal authority is a genuine senior skill, one that Amara should keep developing.


The model breaks down in two places, though. The first is when accountability is not shared. If the people who make the decisions face no questions when those decisions cause a delay, the matrix is no longer a system of checks. It is a way to transfer blame.


The second is when influence depends on who you know. If informal networks decide whose concerns count as rigour and whose count as resistance, then "lead through influence" asks some people to clear a higher bar than others.


The fix is not to give every programme lead full authority. It is to make sure accountability lands wherever the authority actually sits.


If You Are Amara, Secure the Authority Before You Need It

The best time to negotiate authority is before you accept the role, because that is when you have the most leverage. Once you have taken it on, every concession you ask for can look like you are struggling.


1. Map The Decisions Before You Say Yes. 

For each major lever the outcome depends on, find out who recommends, who decides, who funds and who can veto. A blank map takes ten minutes to draw and a gap in it tells you where the risk is.


Decision

Recommends

Decides

Funds

Can veto

Technology budget





Recruitment and staffing





Regional process changes





AI rollout timing





2. Negotiate A Named Sponsor. 

Ask for one executive who has real decision power over the gaps on your map and who agrees, in writing, to resolve escalations within an agreed time.


3. Agree An Escalation Rule Up Front. 

For example "if a decision outside my control affects the critical path, I will raise it within five working days and the sponsor will decide within ten." Agreeing this in advance turns raising a concern from an act of resistance into following the process.


4. Keep A Decision Log. 

Record every decision made outside your authority that affects delivery. What was decided, by whom, on what date and with what impact. When the board asks why the programme is late, you will have evidence rather than a defence.


5. Tie Success Measures To Your Authority. 

If you do not control pricing, retention targets that depend on pricing should be shared with whoever does.


None of this guarantees fair treatment. It does make unfair treatment visible and it gives you the record you need to tell your own story.


If You Run The Organisation. Four Actions For Monday Morning

Amara can sharpen her negotiation and stakeholder skills. Only the organisation can redistribute decision rights, resources and accountability. For chief executives and boards, that starts with four actions.


  1. Audit decision rights on every major programme. Map who recommends, decides, funds and can veto. Wherever the delivery lead appears only as the recommender, either give them the authority or make the person who holds it jointly accountable.

  2. Give every programme a sponsor with real power. The sponsor should be named and senior, with authority over the levers the programme depends on and a committed turnaround time for escalations.

  3. Change how the board reviews a late programme. Question the people whose decisions caused the delay, not only the person who reported it.

  4. Check your own promotion data. Compare promotion and sponsorship rates for people rated "indispensable" or "high-performing", broken down by ethnicity and gender. If your most relied-upon leaders are advancing more slowly than the rest, you have a pattern, not a series of individual cases.


The same principle applies outside large corporations. A founder accountable to investors who control spending, or a consultant hired to transform processes they cannot change, faces the same gap. Responsibility without authority is a risk you choose to create.


The Question To Ask Before Your Next Big Role

Organisations want leaders who show ownership, resilience and commercial accountability. Too often, their governance stops those same leaders from controlling the conditions they need to succeed.


The answer is not to remove accountability. It is to make accountability credible by matching it with decision-making power, resources and transparent governance. The question is not whether leaders like Amara can deliver. It is whether the organisations around them are designed to let them.


So before you accept your next ambitious project, ask yourself one thing:

“Am I being given the authority to succeed, or just the accountability if it fails?”

We Want to Hear From You.


Have you been expected to deliver results without the authority to make the decisions that mattered? What did it cost you, your team or your business and what would you negotiate differently now?


Share your experience in the comments. Your story could help another leader recognise a problem they have been encouraged to accept as normal.


Protect Your Credibility. Preserve Your Influence. Own Your Narrative.


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