One Statement. One Client. One Costly Mistake.
What if your public statement is factually correct, professionally approved and still the worst decision you make that week?
A leader can win the argument and still lose the confidence of a client, board or team. The problem may not be what was said, but who heard it, what it inadvertently revealed and whether the organisation was prepared for the consequences. A statement intended to close down speculation can give a contained issue an audience it never previously had.
Tomorrow, Friday 30 October | 12:00–12:30 pm UK, join our SistaTalk30: Crisis Management and Your Brand, with Evadney Campbell MBE, former BBC Correspondent and Co-Founder of Shiloh PR.






