Let’s Talk Purpose Branding.
You have got the purpose. You have got the passion. You know exactly why you do what you do. But here's the question that actually matters. Does your audience SEE it? Or is it just sitting pretty on your website while your competitors get the trust and the sales?
The truth is nobody's saying it out loud. Purpose alone does not build a brand anymore. Proof does. Clarity does. Positioning does.
Think about it. Every brand claims a purpose these days. "We care." "We're different." "We're mission-driven." But when things get hard; when there is a crisis, a mistake, a moment where the brand has to actually show up, that is when the real story comes out.
The brands that survive are not the ones with the prettiest mission statement. They are the ones whose actions actually match their words, consistently, especially under pressure.
That is the gap most of us are sitting in without even realising it. Make no mistake it is costing us. In trust, in visibility, in sales we should be getting.
That is exactly what EVOLVE: Make It Matter: Purpose-First Branding, Powered by AI is here to fix.
This is a live webinar built for founders, leaders and professionals ready to sharpen how the world sees them
Learn how to turn your "why" into positioning that is clear, credible and impossible to ignore.
Discover how to use AI strategically to where we share tools that sharpens your voice, not water it down.
Walk away with a real framework for closing the gap between what you say and what you actually do. The actions and tactics that are quietly making or breaking brand trust in your business or career right now.
This session is hosted by two women who know exactly what They are talking about:
Farzana Baduel: CEO of Curzon PR, CIPR President 2026 and a Resident PR Expert at Oxford's Saïd Business School. She's spent her career helping governments and global brands build trust when it matters most; under real pressure, in real high-stakes moments.
Louise Chandler-Rutt: Founder of Soundbite Media, a Chartered marketing communications specialist with 20+ years turning expertise into messaging that actually converts. She's delivered results for the BBC, Superdrug, Nationwide, HSBC and The King's Trust. Louise knows how to make ‘big’ strategy make sense for founders and micro-business owners who don't have a marketing department behind them.
Together, They are bringing the strategy AND the practical, no-fluff delivery you need to actually walk away with something usable.
This session is aimed at founders building from scratch, leaders steering bigger teams and professionals building a personal brand that needs to hold up under scrutiny
If you are serious about giving your brand a real competitive edge, not just a nice tagline, but positioning people actually trust and choose, this is the one to clear your calendar for.
#SistaTalk #MakeItMatter #PurposeDrivenBranding #BlackWomenInBusiness #BrandPositioning #WomenLeaders #FoundersJourney
