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The next impressive email does not require paranoia. It requires a process. Start by verifying the sender independently rather than relying solely on the biography, links and logos supplied in the approach. Move towards clarifying exactly what is being proposed before surrendering an hour to a meeting. Evaluate the complete exchange of value, including your time, expertise, intellectual capital, reputation, content, introductions, audience and community access.

Purpose Has Not Disappeared, It Has Become Personal Purpose-first branding begins with a deceptively simple idea. Establish why an organisation exists before deciding how it should position, communicate and sell. Done well, this gives the brand a clear centre of gravity. It helps leaders make more consistent decisions, gives employees a stronger sense of direction and makes it easier for customers to understand what the organisation stands for beyond the products or services

Branding isn’t what it used to be. The game has changed and if we want to stay ahead in business, your career or your personal wellbeing

Your personal brand is your story—a dynamic narrative that evolves with every choice you make, every project you pursue

Let’s face it—whether you’re ready for it or not, Instagram is here to stay, with a whopping 2.4 billion active users. That’s right, it’s on

This is your chance to finish the year with a bang and lay the groundwork for a thriving New Year.

We're Back! We're Black! We're Open for Business The last four years has been a difficult period for the NBWN, one dedicated to being THE...