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When Opportunity Flatters
The next impressive email does not require paranoia. It requires a process. Start by verifying the sender independently rather than relying solely on the biography, links and logos supplied in the approach. Move towards clarifying exactly what is being proposed before surrendering an hour to a meeting. Evaluate the complete exchange of value, including your time, expertise, intellectual capital, reputation, content, introductions, audience and community access.

Sonia Brown MBE
2 days ago9 min read
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The Acorn Principle
Two Brothers, One Small Store, A Global Empire
Few people realise that one of the world's most successful retail brands began with a modest family grocery store in post-war Germany. Brothers Karl Albrecht and Theo Albrecht inherited a small shop from their mother at a time when Europe was rebuilding itself and consumers were highly conscious of every penny they spent.
There were no venture capital investors waiting in the wings.

Sonia Brown MBE
Jun 316 min read
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