Networking

When Networks Stop Working

What if the network that helped you build your business is now quietly limiting how far it can grow?

Most founders understand the value of networking. They attend events, exchange introductions, build LinkedIn connections, support other entrepreneurs and develop relationships that can take years to establish. Yet there comes a point when being well connected and being commercially connected are no longer the same thing. 

Do feel that although are known, respected and visible but you are still remaining several relationships away from the people controlling the contracts, investment, procurement, distribution or strategic partnerships your next stage of growth requires.

This is particularly important for Black founders and entrepreneurs from diverse communities, where trusted relationships, referrals, family networks and community connections have often provided an important foundation for enterprise. Those networks have economic value and should never be dismissed. 

Why Smart Women Still Do Not Achieve Their Biggest Goals!

The problem is rarely a lack of ambition or ability. More often, it comes down to a leadership skill we rarely discuss: accountability.

Over the past 25 years through the Network, I have seen a recurring pattern. Whether a woman is building a business, leading a team, returning to education or preparing for the next stage of her career, most already know what they need to do. They have attended workshops, downloaded guides, listened to podcasts and invested in their development.

Yet months later, many admit their most important goals remain untouched.

The common assumption is that motivation is the problem. However, research suggests otherwise. Dr Gail Matthews found that people who write down their goals, share them with others and provide regular progress updates are significantly more likely to achieve them than those who keep their ambitions to themselves.