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Say It or Prove It
Purpose Has Not Disappeared, It Has Become Personal
Purpose-first branding begins with a deceptively simple idea. Establish why an organisation exists before deciding how it should position, communicate and sell. Done well, this gives the brand a clear centre of gravity. It helps leaders make more consistent decisions, gives employees a stronger sense of direction and makes it easier for customers to understand what the organisation stands for beyond the products or services
Sonia Brown MBE
Aug 2412 min read
Why Invest in Brand Identity?
Brand is the “name, expression, design, symbol, or any other feature that defines one seller’s good or service as different from those of...
Berna Sarikaya
May 22, 20131 min read
Invest In Your Company
You can have a quality 100% Cotton Polo Shirt for the summer months. There is no Setup or Logo Fee. Invest in your Company by investing...
Cynthia Johnson
Jun 30, 20081 min read
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